SMASH

Social Media Analysis and Support for Humanity

SMASH is a research group at the University of Edinburgh that studies how information, influence and harm spread across social media and large language models. We build and evaluate NLP and machine-learning methods, from detecting misinformation and coordinated influence operations to benchmarking bias and calibration in LLMs.

See Our Work

What We Work On

  • Detecting misinformation, propaganda & hate speech with NLP
  • Tracking coordinated influence operations & bot networks
  • Censorship, content moderation & algorithmic repression
  • Digital religion and religious misinformation in the Middle East
  • Political polarisation and discourse on social media
  • Arabic and multilingual NLP for dialects & low-resource languages
  • Bias, calibration & persuasion in large language models

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Our People

Photo of Björn Ross

Björn Ross

Reader (Associate Professor)

Photo of Walid Magdy

Walid Magdy

Professor

Selected Publications

Our Collaborators & Funders

The Alan Turing Institute DSTL EPSRC The Financial Times Huawei Qatar Computing Research Institute Scottish Government UKRI